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A short list of social media resources

There is an ocean of material on social media, and getting into the swim can be a bit daunting. Here is a selected list of useful resources that will help you get started — tools, rules, and a book on how to implement social media within your organization.

Tools

• The three types of social media monitoring tools
• Social media monitoring for free: five tools to get you started
• 48 free social media monitoring tools
• Social media monitoring tools: overview and resources

Rules

• Online communities and social communities: a primer
• How to create social media business guidelines
• Social media employee policy examples from over 100 organizations
• Social media governance – five key elements
• Lawsuits and PR nightmares: why employees need social media guidelines

Books

• The Social Media Management Handbook
  by Robert Wollan, Nick Smith, Catherine Zhou
• Hongkiat – 35 free ebooks for social media marketers

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