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The APR designation is awarded by the Canadian Public Relations Society . It measures and recognizes a person's experience and competence in the professional practice of public relations.

What it takes . . .

Requirements for success:

• A member of CPRS with at least five years of public relations experience
• Sponsored by two CPRS members (one must be APR accredited)
• A work sample accompanied by a 2,000 word presentation
• Six written professional references
• A comprehensive multiple choice exam
• A three-hour essay exam, in-depth responses to five questions
• A 45-minute interview with the national board of examiners
• Written commitment to the CPRS code of ethics

A PDF version of the Accreditation Handbook describes the requirements and process in detail.

What it brings to the job . . .

The APR designation is recognized in Canada — and through reciprocal agreements, in Australia, New Zealand, South Africa, Ghana, UK, Ireland, and the United States — as a badge of competence, ethics and professionalism.

Al Czarnecki received his APR in 1988.

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